How can help us the technology in the time of generate or promote savings behaviors in the children?

This is one of the many questions that we have formulated in the Clinkky team in the recent times. About these and other questions we have focused our investigation. Through different fields work (quantitative and qualitative analysis through surveys, deep interviews, testing and focus-groups) we have tried to find answers to these and other queries investigating about the savings and the behaviors associated to them, especially in the childhood.

Our app seeks to maximize the traditional piggy bank’s analogical experience, and provide to the savings a digital environment which favors the planning and control behaviors necessary for the savings.

At the same time, the digital savings experience incorporates a playful environment for the savings generation. This objective it has been achieved through an important work in design with specialists in the field, and by the fact of being digital.